As churches in North America seek to grow and minister more effectively, they would do well to remember that they, too, live in an increasingly non-Christian culture. The churches that will succeed in reaching out to the unchurched in this society are those who have learned how to encounter such people on their own territory. Hence, one congregation brings visitors into their building, not through something foreign-sounding like a "narthex," but through a coffee and espresso bar.
In this and dozens of other ways, innovative congregations are reaching out to the unchurched. Kent Hunter names such forms of ministry the Jesus Enterprise. In this helpful book he tells the stories of churches where this kind of outreach has become the norm. More important, he also provides other churches the tools they need to identify the particular opportunities their context presents and ways to take advantage of those opportunities to present the gospel to those most in need of it.
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