Douglas Commaille

The Journey to a Personal Brand (eBook, PDF)

• Format: PDF

Produktbeschreibung

A Personal Brand is a positive in the reader's life professionally, personally and psychologically. It builds people's confidence and is founded on who they are, their achievements, successes, as well as their technical and personal skills. Drawing upon well-known Personal Brands, including Walt Disney and Nelson Mandela, The Journey to a Personal Brand guides readers through creating a distinctive Brand from scratch through to launching it on digital media.This intensely practical guide is essential reading for the professional, the return-to-worker, the student, early retiree or those wishing to improve their life and bring added value to their careers, personal profile or reputation.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 174
• Erscheinungstermin: 12. Dezember 2017
• Englisch
• ISBN-13: 9781351358088
• Artikelnr.: 50518304

Autorenporträt

Douglas Commaille ran his own consultancy for 17 years in which time he realised that treating brands as inanimate missed a market for focusing on individuals in transition periods in their lives and careers. He has extensive experience working with organisations globally to encourage their creative, commercial and strategic acuity and has developed a deep understanding of people and cultures.