Kamalji Sahay

The LIC Story (eBook, ePUB)

Making of India's Best-known Brand

• Format: ePub

Produktbeschreibung

What does LIC stand for? Is it a security provider or a common man's savings mobilizer? A mere money lender or a nation builder? Is it like any other PSU - an employment generator - or has it grown into the way of life of almost every Indian? LIC is all of these rolled into one!

From being called the 'Jewel in the Crown' of India to being synonymous with the insurance industry, the Life Insurance Corporation, has made a place in every household of India. In more than 60 years LIC has not only gained the trust of the public but in its many ways, LIC is ahead of several global leaders in the insurance industry.

The book, The LIC Story: Making of India's Best-known Brand, is an account of this extra ordinary organization through the eyes of Kamalji Sahay who joined LIC as a young professional in 1977 and saw it sail through choppy waters for three decades when he served as their Executive Director. This book covers the details of the most significant events, people and operational dynamics which the author experienced across the remotest offices or even at the headquarters of LIC.

Full of interesting anecdotes, The LIC Story takes us on a fascinating ride into this mighty organization from an insider's perspective.

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Produktdetails

• Verlag: Pan Macmillan
• Seitenzahl: 100
• Erscheinungstermin: 20. September 2018
• Englisch
• ISBN-13: 9781529015430
• Artikelnr.: 53984592

Autorenporträt

Kamalji Sahay is a renowned business leader in the life insurance industry. He has been the founder Managing Director and CEO of Star Union Dai-ichi Life Insurance, a Joint Venture of Bank of India, Union Bank of India and Dai-ichi Life of Japan. He is also an author, a prolific speaker and a leading columnist with The Financial Express. His views are published monthly in the column 'Embedded Value', The Financial Express. His first book, Contemporary Essays on Life Insurance, was published in 2014.

He served the Life Insurance Corporation of India for more than thirty years. Sahay's views on life insurance industry in India are widely read and followed by a number of policymakers and professionals in the area.