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The Lobbying and Advocacy Handbook for Nonprofit Organizations, Second Edition, is your complete road map to shaping public policy at the state and local level. It gives detailed, step-by-step instructions for developing an effective plan and putting it into action. With this handbook, you will discover how lobbying can help fulfill your mission; learn how to initiate, support, or defeat bills; develop effective lobbying skills; gather and mobilize support for your positions; learn how to use the media effectively; influence gov't administrators to back your policy positions; comply with…mehr
The Lobbying and Advocacy Handbook for Nonprofit Organizations, Second Edition, is your complete road map to shaping public policy at the state and local level. It gives detailed, step-by-step instructions for developing an effective plan and putting it into action. With this handbook, you will discover how lobbying can help fulfill your mission; learn how to initiate, support, or defeat bills; develop effective lobbying skills; gather and mobilize support for your positions; learn how to use the media effectively; influence gov't administrators to back your policy positions; comply with state and federal regulations; and set up systems in your nonprofit to support lobbying. In addition to updated worksheets, case studies, and resources, new material in the second edition includes nonprofit civic engagement and voter mobilization; designing the Policy Committee that works for your nonprofit; utilizing social media in your communications strategies; administrative advocacy: working with governmental agencies; and understanding the why, what and how of collaboration.
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Marcia Avner, author of "The Board Member's Guide to Lobbying and Advocacy" and the first edition of "The Lobbying and Advocacy Handbook for Nonprofit Organizations, "has more than 40 years of experience in nonprofit consulting and advocacy strategy. Avner serves as a Senior Fellow at the Minnesota Council of Nonprofits (MCN) where she was Public Policy Director from 1996-2010 and is a faculty member and Coordinator of the Nonprofit Concentration in the Masters in Advocacy and Political Leadership Program (MAPL) at the University of Minnesota-Duluth.
Inhaltsangabe
Foreword Acknowledgements Introduction: Why Engage in Advocacy? Why Lobby? The Essential Role of Nonprofits in Shaping Public Policy The Advocacy Cycle: Ongoing Work for Change How to Use This Book Chapter One: Get Ready: Develop a Plan for Advocacy and Lobbying Planning Step 1: Create a Planning Process and a Planning Team Planning Step 2: Articulate Policy Vision and Goals Planning Step 3: Develop a Policy Agenda: Establish Criteria and Identify Issues Planning Step 4: Target Arenas of Influence Where Issues are Decided Planning Step 5: Choose Strategies and Tactics for Effective Advocacy Planning Step 6: Design the Organizational Infrastructure You Need Planning Step 7: Create Your Plan Planning Step 8: Affirm Organizational Commitment to the Plan and You’re Set! Chapter Two: Go: Implement Your Advocacy and Lobbying Plan Assign Organizational Roles and Responsibilities: Board, Staff, Policy Advisors Get and Manage the Information You Need Build Communications Systems: Reaching Your Internal Audiences: You and Your Supporters Influencing External Audiences: Opinion Shapers, Decision Makers, The Public Design Your Advocacy Campaign How to Develop and Advance a Policy Position How to Organize and Mobilize Community Based Support for Your Position How to Build Power Through Collaboration How to Advocate and Lobby in Legislative Arenas How to Advocate and Lobby the Executive Branch, Administrative Agencies How to Expand Your Reach through Media Advocacy How to Evaluate Your Organization’s Advocacy Chapter Three: Sustaining the Cycle of Advocacy: Expanding Impact through Civic Engagement Chapter Four: Nonprofits and the Law Lobby Law Nonpartisanship and Election Law Afterword Appendix A: Rapid Responses to Crises or Opportunities Appendix B: Resources for Nonprofit Advocacy and Lobbying Appendix C: Legislative Process: A Guide Appendix D: Worksheets Index
Foreword Acknowledgements Introduction: Why Engage in Advocacy? Why Lobby? The Essential Role of Nonprofits in Shaping Public Policy The Advocacy Cycle: Ongoing Work for Change How to Use This Book Chapter One: Get Ready: Develop a Plan for Advocacy and Lobbying Planning Step 1: Create a Planning Process and a Planning Team Planning Step 2: Articulate Policy Vision and Goals Planning Step 3: Develop a Policy Agenda: Establish Criteria and Identify Issues Planning Step 4: Target Arenas of Influence Where Issues are Decided Planning Step 5: Choose Strategies and Tactics for Effective Advocacy Planning Step 6: Design the Organizational Infrastructure You Need Planning Step 7: Create Your Plan Planning Step 8: Affirm Organizational Commitment to the Plan and You’re Set! Chapter Two: Go: Implement Your Advocacy and Lobbying Plan Assign Organizational Roles and Responsibilities: Board, Staff, Policy Advisors Get and Manage the Information You Need Build Communications Systems: Reaching Your Internal Audiences: You and Your Supporters Influencing External Audiences: Opinion Shapers, Decision Makers, The Public Design Your Advocacy Campaign How to Develop and Advance a Policy Position How to Organize and Mobilize Community Based Support for Your Position How to Build Power Through Collaboration How to Advocate and Lobby in Legislative Arenas How to Advocate and Lobby the Executive Branch, Administrative Agencies How to Expand Your Reach through Media Advocacy How to Evaluate Your Organization’s Advocacy Chapter Three: Sustaining the Cycle of Advocacy: Expanding Impact through Civic Engagement Chapter Four: Nonprofits and the Law Lobby Law Nonpartisanship and Election Law Afterword Appendix A: Rapid Responses to Crises or Opportunities Appendix B: Resources for Nonprofit Advocacy and Lobbying Appendix C: Legislative Process: A Guide Appendix D: Worksheets Index
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