Ugesh A. Joseph

The 'Made in Germany' Champion Brands (eBook, ePUB)

Nation Branding, Innovation and World Export Leadership

• Format: ePub

Produktbeschreibung

Germany's economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The 'Made in Germany' Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany's best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services. All the companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. You will find fascinating insights in this book and learn something of the secrets of Germany's success.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 296
• Erscheinungstermin: 9. März 2016
• Englisch
• ISBN-13: 9781317025023
• Artikelnr.: 44864197

Autorenporträt

Ugesh A. Joseph was born in India. He has degrees in Economics and Banking, is an MBA (1985) and has worked for a number of companies in Advertising, Marketing & Management Consultancy. He has also taught full-time MBA students. After working in New Zealand for a couple of years, the author moved to Frankfurt, Germany, where since 2006 he has worked as a Marketing / Management Consultant. The author has also recently published a book on Leadership.