Ahmed Bounfour

The Management of Intangibles (eBook, PDF)

The Organisation's Most Valuable Assets

• Format: PDF

Produktbeschreibung

This comprehensive volume provides an integrated and original approach to intangible resource management, and an evaluation of their contribution to the establishment of competitive advantage in the market place.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 336
• Erscheinungstermin: 7. November 2002
• Englisch
• ISBN-13: 9781134590421
• Artikelnr.: 38452750

Autorenporträt

Ahmed Bounfour

Inhaltsangabe

1. Definitions and Stakes 2. Measuring the Immeasurable 3. Information and
External Knowledge 4. Knowledge Creation 5. Knowledge Memory 6. Knowledge
Management 7. Image, Brand, Corporate Identity 8. Outsourcing 9. Back to
the Man 10. A Dynamic View of Organization's Performance: The IC-dVAL®
Approach 11. Reporting and Managing Intangibles: the Policy Agenda