Stephen Witt, Michael Brooke, Peter Buckley

The Management of International Tourism (RLE Tourism) (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.

The subject coverage of the book is wide-ranging: the authors examine the following issues:

• the impact of environmental issues on tourism management
• tourism demand and forecasting
• the key methods of operation of companies within the industry
• the functional areas of marketing, finance, organization and staffing
• research and innovation
• corporate strategy.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 224
• Erscheinungstermin: 20. Mai 2013
• Englisch
• ISBN-13: 9781135083175
• Artikelnr.: 39042023

Autorenporträt

Multivolume collection by leading authors in the field