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The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that…mehr
The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more.
Written with a strong belief that library marketing and branding play a vital part in keeping existing library end-users and potential users informed and educated
Presents the very first book of its kind to examine various factors affecting successful marketing campaigns and long-term brand building for libraries through a systematic review of case studies around the world
Serves as a primary guide for library professionals to build their own brands via effective marketing campaigns, as well as long-lasting relationships with their communities
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Autorenporträt
David Baker has published widely in the field of Library and Information Studies, with 19 monographs and over 100 articles to his credit. He has spoken worldwide at numerous conferences and led workshops and seminars. His other key professional interest and expertise has been in the field of human resources, where he has also been active in major national projects. He has held senior positions at several institutions, including as Principal and Chief Executive of Plymouth Marjon University, and Emeritus Professor of Strategic Information Management. He has also been Deputy Chair of the Joint Information Systems Committee (Jisc). Until recently he was a member of the Board of Governors of the Universities of Northampton and South Wales. He is Chair of the Board of the Institute of Contemporary Music Performance. He is a leader in the field of library and information science.
Inhaltsangabe
Foreword Barbara Lison (Director of Bremen Public Library ; IFLA President 2021-2023) Foreword Dr. Xerxes Mazda (Head of Collections and Curation, The British Library) 1. Peter Persic, Director of Public Relations & Marketing, Los Angeles Public Library, United States 2. Nicole eli , Adult Service Librarian, New York City 3. Sara P. Montoya-Hernandez, Marketing & Events Coordinator, McAllan Public Library, United States 4. Stacie Ledden, Director of Strategic Partnerships, Anythink Libraries, United States 5. Shamichael Hallman, Senior Library Manager, Memphis Public Library, United States 6. Tana Perckham, Chief Strategy Officer, Cleveland Public Library, United States 7. Randall Goble, Director of Engagement, Kent District Library, Michigan, United States 8. Sam Helmick, Community & Access Services Coordinator, Iowa City Public Library, United States 9. Steven K. Bowers, Executive Director, The Library Network, Detroit, Michigan, United States 10. Helen Tapping, Head of Marketing and Online Services, The Seattle Public Library 11. Dr. Timothy Lentz, Archivist & Director of the Detroit Opera Archive and the Allesee Dance and Opera Resource Library, Detroit Opera House 12. Sonia Zagwyn, Children's Services Coordinator, Powell River Public Library, B.C., Canada 13. Isobel Hunter, Chief Executive, Libraries Connected 14. Lucia Werder, Deputy Director, Bremen Public Library, Germany 15. Niko Cvjetkovi , Director, Rijeka City Library, Croatia 16. Olivera Nastic, Librarian, Belgrade City Library, Serbia 17. Jakob Guillois Lærkes, Director, Gladsaxe Municipal Libraries, Copenhagen, Denmark 18. Jane Cowell, Chief Executive Officer, Yarra Plenty Regional Library, City of Whittlesea, Victoria, Australia 19. Laurinda Thomas, Manager, Libraries and Community Spaces, Wellington City Council, New Zealand 20. April Slayton, Director of Communications, Library of Congress, United States 21. Liisa Savolainen, Deputy Director, National Library of Finland 22. Huism Tan, Executive Director, Qatar National Library 23. Susan Parker-Leavy, Head of Library, Museum of Islamic Art Library, Qatar 24. Elsbeth Kwant, Strategic Adviser, National Library of the Netherlands 25. Ute Schwens, Director, Deutsche Nationalbibliothek Frankfurt am Main 26. Augusts Zilberts, Head of Public Relations, National Library of Latvia 27. Damilare Oyedele, Co-founder and Chief Executive, Library Aid Africa 28. Margaret Aldrich, Director of Communications, Little Free Library 29. Philip Kent, University Librarian, University of Sydney 30. Allan Cho, Community Engagement Librarian, University of British Columbia 31. Alex Hodges, HGSE Librarian and Director, Monroe C. Gutman Library, Harvard University Graduate School of Education 32. Dr. Jerome Offord Jr., Associate University Librarian for Antiracism, Harvard University 33. Jenna Hillhouse, Librarian, Center for Homeland Defense and Security, Naval Postgraduate School, United States 34. Eric Cooper, Acquisitions Librarian and Library Property Accountable Officer, U.S. Army Heritage and Education Center 35. Ameet Doshi, Head, Donald E. Stokes Library, Princeton University 36. Amanda Albert, Instructional Specialist, School of Arts & Sciences, Washington University at St. Louis 37. Mark Allen Mattson, Head of Global Engagement Initiatives and International Partnerships Librarian, Pennsylvania State University Libraries 38. Anne Langley, Dean of University of Connecticut Library 39. Charlie Bennett, Public Engagement Librarian, Georgia Tech Library 40. Charles Aylmer, Affiliated Librarian of East Asian Studies, University of Cambridge 41. Dominic Tate, Head of Library Research Support and Deputy Director, University of Edinburgh 42. Wilhelm Widmark, Director, Stockholm University Library 43. Prof. Dr. Andreas Degkwitz, Library Director, Humboldt University of Berlin 44. Emre Hasan Akbayrak, Library Director, At l m University (Turkey) 45. Alrina de Bruyn, Director of Events & Marketing, University of Johannesburg Library 46. Nadine Bailey, Teacher Librarian & Technology Integration, Western Academy of Beijing 47. Mr. K, Head of Library, Somerset School Shanghai 48. Katie Day, Teacher-Librarian, Tanglin Trust School, Singapore
Foreword Barbara Lison (Director of Bremen Public Library ; IFLA President 2021-2023) Foreword Dr. Xerxes Mazda (Head of Collections and Curation, The British Library) 1. Peter Persic, Director of Public Relations & Marketing, Los Angeles Public Library, United States 2. Nicole eli , Adult Service Librarian, New York City 3. Sara P. Montoya-Hernandez, Marketing & Events Coordinator, McAllan Public Library, United States 4. Stacie Ledden, Director of Strategic Partnerships, Anythink Libraries, United States 5. Shamichael Hallman, Senior Library Manager, Memphis Public Library, United States 6. Tana Perckham, Chief Strategy Officer, Cleveland Public Library, United States 7. Randall Goble, Director of Engagement, Kent District Library, Michigan, United States 8. Sam Helmick, Community & Access Services Coordinator, Iowa City Public Library, United States 9. Steven K. Bowers, Executive Director, The Library Network, Detroit, Michigan, United States 10. Helen Tapping, Head of Marketing and Online Services, The Seattle Public Library 11. Dr. Timothy Lentz, Archivist & Director of the Detroit Opera Archive and the Allesee Dance and Opera Resource Library, Detroit Opera House 12. Sonia Zagwyn, Children's Services Coordinator, Powell River Public Library, B.C., Canada 13. Isobel Hunter, Chief Executive, Libraries Connected 14. Lucia Werder, Deputy Director, Bremen Public Library, Germany 15. Niko Cvjetkovi , Director, Rijeka City Library, Croatia 16. Olivera Nastic, Librarian, Belgrade City Library, Serbia 17. Jakob Guillois Lærkes, Director, Gladsaxe Municipal Libraries, Copenhagen, Denmark 18. Jane Cowell, Chief Executive Officer, Yarra Plenty Regional Library, City of Whittlesea, Victoria, Australia 19. Laurinda Thomas, Manager, Libraries and Community Spaces, Wellington City Council, New Zealand 20. April Slayton, Director of Communications, Library of Congress, United States 21. Liisa Savolainen, Deputy Director, National Library of Finland 22. Huism Tan, Executive Director, Qatar National Library 23. Susan Parker-Leavy, Head of Library, Museum of Islamic Art Library, Qatar 24. Elsbeth Kwant, Strategic Adviser, National Library of the Netherlands 25. Ute Schwens, Director, Deutsche Nationalbibliothek Frankfurt am Main 26. Augusts Zilberts, Head of Public Relations, National Library of Latvia 27. Damilare Oyedele, Co-founder and Chief Executive, Library Aid Africa 28. Margaret Aldrich, Director of Communications, Little Free Library 29. Philip Kent, University Librarian, University of Sydney 30. Allan Cho, Community Engagement Librarian, University of British Columbia 31. Alex Hodges, HGSE Librarian and Director, Monroe C. Gutman Library, Harvard University Graduate School of Education 32. Dr. Jerome Offord Jr., Associate University Librarian for Antiracism, Harvard University 33. Jenna Hillhouse, Librarian, Center for Homeland Defense and Security, Naval Postgraduate School, United States 34. Eric Cooper, Acquisitions Librarian and Library Property Accountable Officer, U.S. Army Heritage and Education Center 35. Ameet Doshi, Head, Donald E. Stokes Library, Princeton University 36. Amanda Albert, Instructional Specialist, School of Arts & Sciences, Washington University at St. Louis 37. Mark Allen Mattson, Head of Global Engagement Initiatives and International Partnerships Librarian, Pennsylvania State University Libraries 38. Anne Langley, Dean of University of Connecticut Library 39. Charlie Bennett, Public Engagement Librarian, Georgia Tech Library 40. Charles Aylmer, Affiliated Librarian of East Asian Studies, University of Cambridge 41. Dominic Tate, Head of Library Research Support and Deputy Director, University of Edinburgh 42. Wilhelm Widmark, Director, Stockholm University Library 43. Prof. Dr. Andreas Degkwitz, Library Director, Humboldt University of Berlin 44. Emre Hasan Akbayrak, Library Director, At l m University (Turkey) 45. Alrina de Bruyn, Director of Events & Marketing, University of Johannesburg Library 46. Nadine Bailey, Teacher Librarian & Technology Integration, Western Academy of Beijing 47. Mr. K, Head of Library, Somerset School Shanghai 48. Katie Day, Teacher-Librarian, Tanglin Trust School, Singapore
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