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Academic Paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: B, Birmingham City University (Institute of Business Administration), course: Marketing, language: English, abstract: Bear Nibbles is a London based company that specializes in the baking and production of natural foods from baked fresh fruit. The company came into existence as a result of Hayley Gait-Golding's passion for nutrition and food, which eventually resulted in the development of a healthy snack instead of mere colorless dried fruit. What started from the home basement, went on to later transform into the biggest names in the industry, mainly attributed to Gait-Golding's consistency, hard work and complete cooperation by her father and husband who still work with Gait-Golding. This paper aims to study the case of Bear Nibbles in context of strategic marketing. The aim is to make use of strategic marketing tools in order to conduct external and internal environment analysis, competitor analysis, and customer analysis, analysis of its internal situation and an analysis of its current position. This will be done by virtue of a variety of strategic marketing tools and models in order to understand how the company has managed to reach such unprecedented growth. The paper will also give a hands-on experience working with the different theoretical approaches and models in strategic marketing.
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