Martin Flanagan, Andrew Livingstone, Mike McKenny

The Marvel Studios Phenomenon (eBook, ePUB)

Inside a Transmedia Universe

• Format: ePub

Produktbeschreibung

Marvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years, from Iron Man (2008) to the record-breaking The Avengers (2012), and beyond. Having announced plans to extend its production of connected texts in cinema, network and online television until at least 2028, the new aesthetic patterns brought about by Marvel's 'shared' media universe demand analysis and understanding.

The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, to successful subsidiary of a vast entertainment empire.

Produktdetails

• Verlag: Bloomsbury Publishing Inc
• Seitenzahl: 288
• Erscheinungstermin: 2. Juni 2016
• Englisch
• ISBN-13: 9781501311864
• Artikelnr.: 48420786

Autorenporträt

Martin Flanagan is Lecturer in Film Studies at the University of Salford, UK. His work studies the forms of contemporary Hollywood entertainment, and he has explored the interface between Marvel comics and moving image media in articles for New Review of Film and Television Studies and Scope, and in the collections Web-spinning Heroics (2012) and Film and Comic Books (2007). His monograph, Bakhtin and the Movies: New Ways of Understanding Hollywood Film (2009), explores and situates superheroic narratives within wider Hollywood generic traditions.