Alan B. Albarran

The Media Economy (eBook, PDF)

• Format: PDF

Produktbeschreibung

This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 220
• Erscheinungstermin: 30. November 2023
• Englisch
• ISBN-13: 9781000997743
• Artikelnr.: 69068211

Autorenporträt

Alan B. Albarran is Professor Emeritus of Media Arts at the University of North Texas, USA. He is internationally recognized as one of the leading scholars in the field of Media Management and Economics and is a former editor of the Journal of Media Economics and the International Journal for Media Management. He is also a co-editor of the Handbook of Media Management and Economics, 2nd edition (Routledge, 2018).

Inhaltsangabe

1. Understanding the Media Economy 2. Theories and Approaches Used to
Examine the Media Economy 3. Key Concepts to Understand the Media Economy
4. Evolving Markets in the Media Economy 5. Streaming 6. Technology and the
Media Economy 7. Globalization and the Media Economy 8. Regulation and the
Media Economy 9. Consumer Aspects of the Media Economy 10. Finance,
Valuation, Investment, and Labor in the Media Economy 11. Assessing the
Future of the Media Economy

---

1. What is The Media Economy?



2. Theories and Approaches to Examine the Media Economy



3. Key Concepts Used in Understanding the Media Economy



4. Evolving Markets in the Media Economy



5. Media as Multi-Platform Enterprises



6. Technology and the Media Economy



7. Globalization and the Media Economy



8. Regulation and the Media Economy



9. Social Aspects of the Media Economy



10. Finance, Valuation and Investment in the Media Economy



11. Labor and the Media Economy



12. Assessing the Future of the Media Economy

Rezensionen

Whether teaching at the graduate or undergraduate level, you will find everything you need in just one book. Key definitions, in-depth explanations, research, and case studies are provided in each chapter. Unlike many books on media management or economics, this one will stay current and at your fingertips for a long time.

-Dr. Angela M. Powers, Professor, A.Q. Miller School of Journalism and Mass Communications, Kansas State University, USA

As a Media Industry researcher this is a must read. "The Media economy" explains all the key drivers and concepts associated with how the media economy functions. Through concrete examples and figures, the author was able to this piece into a compelling read that I have recommended to all my students and colleagues.

Ethel Pis Diez, Media Management Professor, Universidad Austral, Argentina.

Doctor Albarran is one of the most important scholars in US, Europe and Latin America because of his contribution to the field of media economics and media management. This book must be required not only for professionals and students of Communication, but for anyone in business, marketing and other areas related to digital economy and cultural studies.

Dra. María Elena Gutiérrez Rentería, Professor, Universidad Panamericana, Mexico

"The Media Economy provides us with a much needed transition from the study of media economics to the understanding of the media economy. The book successfully captures the essence of the holistic media economy by a clear, attractive, and comprehensive macro-view of communication markets and industries. For courses covering the media industries, The Media Economy should be required reading.

Ángel Arrese, Professor, School of Communication, University of Navarra, Spain

As a succinctly written textbook, this second edition of Media Economy provides its readers with the most updated technology trends and their impact on media economy. I particularly like the global and multi-platform approach of the book from beginning to end which characterizes the present and future of media economy.

Louisa Ha, Professor, School of Media & Communication, Bowling Green State University, USA