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Academic Paper from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, Stralsund University of Applied Sciences (Wirtschaft), language: English, abstract: This work includes an in-depth analysis of the United Kingdom market in terms of its media usage of all kinds. Furthermore, the Hofstede Cultural Model is used for a closer look at the way advertising is used in order to better understand what kind of advertising is most effective in the UK. In the last part, several TV commercials of the last years are analyzed to strengthen this analysis.