Between the years 1729 and 1750, merchants were better able to lend financial support to the literary world than were civil servants and professionals. Although merchants were central in the cultural life of the German states, they were usually less educated than other members of their social stratum and therefore less disposed to literature. Tradition has cast the merchant class in a highly unflattering light as ethically indefensible. Van Cleve's in-depth analysis traces the evolution of attitudes toward merchants from negative, underdeveloped images to positive, heroic portrayals.
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