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The metaverse is here. Are you ready? In¿ The Metaverse Handbook: Innovating for the Internet's Next Tectonic Shift , a duo of experienced tech and culture experts delivers a can't-miss guide to participating in the most promising new technology since the advent of the web. Through dozens of metaverse creator case studies and concise, actionable insights, you'll walk away from this book understanding how to explore and implement the latest metaverse tech emerging from blockchain, XR, and web3. In The Metaverse Handbook, you'll discover: What the metaverse is, why you should care…mehr
In¿The Metaverse Handbook: Innovating for the Internet's Next Tectonic Shift, a duo of experienced tech and culture experts delivers a can't-miss guide to participating in the most promising new technology since the advent of the web. Through dozens of metaverse creator case studies and concise, actionable insights, you'll walk away from this book understanding how to explore and implement the latest metaverse tech emerging from blockchain, XR, and web3.
In The Metaverse Handbook, you'll discover:
What the metaverse is, why you should care about it, and how to build your metaverse strategy
The history of the metaverse and primers on critical technologies driving the metaverse, including non-fungible tokens, XR, the blockchain, and web3
How to unearth unique metaverse opportunities in digital communities, commerce, and immersive experiences
As the metaverse has rapidly become the technology platform and marketing buzzword of the future, this new reality for companies, creators, and consumers is not easily understood at the surface level. Those who aim to be at the forefront of this exciting new arena must first understand the foundations and central technologies of the metaverse.
An essential resource for digital professionals, creators, and business leaders in the vanguard of the coming technology revolution,¿The Metaverse Handbook¿provides the go-to roadmap for your journey into the metaverse.
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QUHARRISON TERRYis the bestselling author of The NFT Handbook, a detailed guide on how to create, sell, and buy non-fungible tokens without the need for a technical background. He is also a notable entrepreneur and growth marketer who has advised Mark Cuban and his portfolio of 200+ venture companies. In addition, QuHarrison is a 4x recipient of LinkedIn's Top Voices in Technology award.
SCOTT "DJ SKEE" KEENEY is an award-winning creator,producer, entrepreneur,media personality,investor, philanthropist, and futurist. As a driving force behind some of the most influential brands and artists over the past two decades, he is a pioneer in the metaverse operating multiple experiences as the founder of DXSH.mv Studios and also serves as the Chief Metaverse Officer at TSX Entertainment. Visit djskee.com for more information.
Inhaltsangabe
About the Authors vi
Acknowledgments ix
Foreword xvii
Introduction xxi
Chapter 1 A Vision for the Metaverse in 2032 1
Extended Reality Emerges 3
Your Own Personalized Metaverse 4
The Rise of Bots and Digital Humans 6
The Ubiquitous Metaverse 9
Chapter 2 What Is the Metaverse? 11
From Snow Crash to Meta 13
Defining the Metaverse 19
The Metaverse Represents the Next Digital Shifts 21
Changes to Digital Identity 23
Changes to Digital Value 28
Digital Respect and Signaling Identity 30
Access to Exclusive Internet Experiences 31
Crowdfunding 2.0 33
Changes to Internet Immersion 36
It Starts with Web3 Communities 39
What's the Metaverse's Interface? 40
Preparing for the Metaverse 41
Chapter 3 Why You Should Care About the Metaverse Now 45
