Ian M Taplin

The Modern American Wine Industry (eBook, PDF)

Market Formation and Growth in North Carolina

• Format: PDF

Produktbeschreibung

This study is both a history of the American wine industry and an examination of its current structure and performance. In analysing market formation, Taplin focuses on a complex network of winery owners, winemakers and grape growers to see how relationships have shaped the evolution of this sector.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 224
• Erscheinungstermin: 6. Oktober 2015
• Englisch
• ISBN-13: 9781317322849
• Artikelnr.: 43417095

Autorenporträt

Ian M. Taplin

Inhaltsangabe

Preface
Introduction
Chapter 1 Districts, Networks and Knowledge Brokering
Chapter 2 From the Beginnings to Prohibition
Chapter 3 Post-Prohibition to the 1990s
Chapter 4 Emergence of a Wine Cluster
Chapter 5 Market Growth, Differentiation and Legitimacy
Chapter 6 Cluster Consolidation: Networks, Quality and Wine Tourism
Conclusion