William Damon

The Moral Advantage (eBook, ePUB)

How to Succeed in Business by Doing the Right Thing

• Format: ePub

Produktbeschreibung

Based on interviews with 48 executives in a variety of industries, The Moral Advantage describes the many distinct ways that morality contributes to business success. Some of these ways are familiar (following ethical codes, for example), whereas others, such as unleashing the powers of moral imagination, have received little or no attention. Damon details precisely how these business leaders applied their moral sense to strengthen their businesses. For some, it was a matter of directly extrapolating a new business concept from a moral (and often spiritual) worldview. For others, it was a sensitivity to what consumers needed and a determination to respond effectively to that. For yet others, it was a commitment to a caring and ethical manner of doing business that required inventive approaches to organizing employees. But in every case, Damon shows that it was by adhering firmly to a personal moral code that these men and women ultimately triumphed. All too many people view business as a ruthless, dog-eat-dog world where only the pitiless survive. Recent scandals in the corporate world have reinforced this cynical view. Men and women in business today need a roadmap showing them how to achieve success on the high road. The Moral Advantage provides that roadmap.

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Produktdetails

• Verlag: Berrett-Koehler Publishers
• Seitenzahl: 192
• Erscheinungstermin: 15. Juli 2004
• Englisch
• ISBN-13: 9781609943677
• Artikelnr.: 38333984

Autorenporträt

William Damon

Inhaltsangabe

Preface
Introduction: Success and Satisfaction in Business
Leading Lights
The Moral Advantage
Generative Morality: Acts of Creation Empathic Morality and the Golden Rule
Business Ethics That Come Naturally
Philanthropy in Business: Doing it Right
Forging a Moral Identity in Business
Notes
Index
About the Author

Rezensionen

"Moral Advantage what a great idea, especially in business! Wouldn't it be an odd world and even an odd God if doing the right thing mostly brought penalties, instead of advantages? A great insight, then, but does it hold up to examination? That's the adventure of this book.
Michael Novak, George Frederick Jewett Scholar in Religion, Philosophy, and Public Policy, The American Enterprise Institute, and author of The Spirit of Democratic Capitalism

"Bill Damon's book delivers what no other does a strong argument replete with examples and research to show that integrity and moral purpose can support long-term success in business. The Moral Advantage is a refreshing read and a much needed guidepost in this day and age."
Michael McCaskey, Chairman of the Board, The Chicago Bears

"Can business leaders turn in excellent results, improve shareholder value, and yet behave morally and ethically? In The Moral Advantage, Bill Damon answers a resounding YES! Damon's touchstone is moral identity not easy to achieve, but a powerful guidepost to business decision-making. His ideas will inspire a new generation of business leaders."
Noel Capon, R.C. Kopf Professor of International Marketing and Chair of Conduct Committee, Graduate School of Business, Columbia University

"The Moral Advantage shatters perfectionist views of business ethics that put profit and conscience in separate camps."
Laura L. Nash, Ph.D., Senior Lecturer, Harvard Business School