This book is the first scholarly study to explore economic relations between brewers and publicans in the brewing industry over a century.
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"David Gutzke's books and articles, published over the past thirty-five years, establishes him as the leading historian of the English beer trade. He is renowned for his mastery of archival and rare print sources. In this new book Gutzke proposes an original thesis, the myth of El Dorado. He shows that the untrained men who aspired to the life of a publican had a naïve optimism about its financial rewards, a myth that the brewers encouraged. Gutzke cites primary source material previously unexplored such as secret testimony at a Royal Commission, buried in the Public Record Office, and job interviews for those applying to become public house tenants. In his new book Gutzke adds to our knowledge of the publicans, men (and a few women) who straddled the borders of the upper working class and the lower middle class."
David M. Fahey, Miami University, Ohio
"The book provides a powerful illustration of the traditional pub business in England... [and] represents a valuable addition to the studies concerning the pub, beer and brewing history. Many of the themes developed in the book can be easily contextualised and transferred to different historical perspectives within the pub and beer industry in Britain and beyond. For this reason, the book has potential in terms of attracting a newer and more diverse audience."
Ignazio Cabras, Business History, DOI: 10.1080/00076791.2024.2421726
David M. Fahey, Miami University, Ohio
"The book provides a powerful illustration of the traditional pub business in England... [and] represents a valuable addition to the studies concerning the pub, beer and brewing history. Many of the themes developed in the book can be easily contextualised and transferred to different historical perspectives within the pub and beer industry in Britain and beyond. For this reason, the book has potential in terms of attracting a newer and more diverse audience."
Ignazio Cabras, Business History, DOI: 10.1080/00076791.2024.2421726