The Neglected Firm (eBook, PDF)

Every manager must manage two firms: the present one and the future one

• Format: PDF

Produktbeschreibung

Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organisations to approach these issues.

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Produktdetails

• Verlag: Palgrave Macmillan UK
• Seitenzahl: 140
• Erscheinungstermin: 10. Mai 2002
• Englisch
• ISBN-13: 9780230599291
• Artikelnr.: 38939912