Namrata Rele Sathe

The Neoliberal Self in Bollywood (eBook, ePUB)

Cinema, Popular Culture, and Identity

• Format: ePub

Produktbeschreibung

Namrata Rele Sathe investigates the impact of unchecked expansion of neoliberal values in India, using popular films and culture as the focal point. The book explores the concept of the neoliberal self, which, contrary to being a stable marker of modern Indian identity, reveals a contradictory and fragmented nature. The identity commonly seen in mainstream Indian culture struggles to uphold its image of self-promotion, optimism, and belief in progress and prosperity. Highlighting the instability and fragmentation of this neoliberal identity, Rele Sathe reveals the underlying feelings of insecurity and inherent inequality imposed by neoliberal systems.

The analysis is explicitly political and incorporates theories from feminist media studies, popular culture analysis, and film studies to critique Hindi cinema produced in the past two decades. Rele Sathe also examines peripheral elements such as film stars, urban spaces, web series, YouTube videos, and social media content as part of the analysis.

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Produktdetails

• Verlag: Intellect Books
• Erscheinungstermin: 21. Februar 2024
• Englisch
• ISBN-13: 9781789388817
• Artikelnr.: 68900952

Autorenporträt

Namrata Rele Sathe holds a Ph.D in media studies and is currently a postdoctoral fellow affiliated to the School of Interwoven Arts and Sciences at Krea University, Sri City. She is the assistant editor of Studies in South Asian Film and Media. Her research interests include feminist media studies, literary studies, gender and sexuality studies, and popular culture.