Martin K. Hingley

The New Cultures of Food (eBook, PDF)

Marketing Opportunities from Ethnic, Religious and Cultural Diversity
Redaktion: Lindgreen, Adam

• Format: PDF

Produktbeschreibung

This book provides a comprehensive collection of cutting-edge research on creating opportunities from diversity, especially in terms of consequences for agribusiness and food businesses and appropriate marketing strategy plans. The book includes a number of different issues that define, challenge, and open up new markets, products and services resulting from a diverse racial, ethnic, and cultural landscape.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 344
• Erscheinungstermin: 3. März 2016
• Englisch
• ISBN-13: 9781317022961
• Artikelnr.: 44864214

Autorenporträt

Dr Adam Lindgreen is professor of marketing at Cardiff University. Previously, he was professor of strategic marketing at Hull University Business School, U.K. After graduating in engineering, chemistry, and physics, Dr. Lindgreen first finished an MSc in food science and technology at the Technical University of Denmark and is now a European Engineer (EurIng); he then finished an MBA at Leicester University. In 2000, he received his Ph.D. at Cranfield University. As assistant professor with the Catholic University of Louvain, he represented the university in the Community of European Management Schools' inter-faculty group 'Marketing'. He was also assistant professor at Eindhoven University of Technology and a research fellow with the Eindhoven Centre for Innovation Studies. He has published widely, and his awards include Industrial Marketing Management's Outstanding Article 2005. His research interests include business and industrial marketing management, consumer behaviour, experiential marketing, and corporate social responsibility. Dr Martin K. Hingley graduated in agricultural and food marketing from the University of Newcastle upon Tyne; he has an MPhil in marketing from Cranfield University; and a PhD in marketing from the Open University. Dr Hingley was a reader in marketing and supply chain management at Harper Adams University College, the leading university in the United Kingdom specializing in agri-food business, and is now professor of strategic marketing at Lincoln University. He is also a visiting fellow to the University of Hull Business School and has previously held a fellowship endowed by Tesco Plc. Dr Hingley has wide-ranging business experience in the international food industry and has spent time in provision of market and business analysis with the Institute of Grocery Distribution. He has presented and published widely in applied food industry marketing and supply chain relationship management. He serves on the board of several scientific journals.