Wolff Olins

The New Guide to Identity (eBook, ePUB)

How to Create and Sustain Change Through Managing Identity

• Format: ePub

Produktbeschreibung

In this book, the world's leading authority on corporate identity shows how managing identity can create and sustain behavioural change in an organization as well as achieving the more traditional outcome of influencing its external audiences. The New Guide to Identity provides a simple clear guide to identity, including what it is and how it can be used to full effect. If a change of identity is required, the whole process is described from start-up (including investigation and analysis of the current identity), through developing the new identity structure, to implementation and launch. For anyone responsible for the identity of an organization, or for designing it for someone else, or attempting to achieve change in their organization, or studying the subject, this straightforward guide is essential reading.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 110
• Erscheinungstermin: 2. März 2017
• Englisch
• ISBN-13: 9781351885102
• Artikelnr.: 47954877

Autorenporträt

The Wolff Olins Business Ltd, is an acknowledged leader in corporate identity and has been responsible for such corporate identity programmes as Prudential and British Telecom.