Joan C. Curtis, Barbara Giamanco

The New Handshake (eBook, PDF)

Sales Meets Social Media

• Format: PDF

Produktbeschreibung

This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques. With more than 400 million active users on Facebook alone (50 percent of whom log in on any given day), today's social media-oriented climate has redefined the way people communicate and interact. It's also changed the way consumers operate in the marketplace. Unfortunately, as a whole, sales professionals have been slow to embrace the new technology. In The New Handshake: Sales Meets Social Media, coauthors Curtis and Giamanco present Sales 2.0, a significant expansion from selling via the traditional face-to-face or telephone sales methods. The book begins by examining the impact of the communication revolution on sales as well as the history of selling. It contains case examples that justify incorporating social media in business. The final chapters of the book describe each social network, explain how they work, and create a road map for a social media sales strategy-including how to empower salespeople to overcome their resistance to change.

Produktdetails

• Verlag: Bloomsbury Publishing Inc
• Seitenzahl: 224
• Altersempfehlung: ab 7 Jahre
• Erscheinungstermin: 5. August 2010
• Englisch
• ISBN-13: 9780313382727
• Artikelnr.: 37838838

Autorenporträt

Joan C. Curtis, EdD, is CEO of Total Communications Coaching (http://www.TotalCommunicationsCoach.com).

Inhaltsangabe

Acknowledgments Introduction PART ONE: THE EVOLUTION OF SELLING AND BUYERS
Chapter 1: The Evolution of Sales Chapter 2: The Evolution of Buyers and
Online Communication Chapter 3: The Wild, Wild West of Social Media
Chapter 4: What Are You Waiting For? Chapter 5: Consultative Selling: Make
New Friends but Keep the Old Chapter 6: What Does Your Social Media
Customer Look Like? Chapter 7: Developing the Corporate Mindset Chapter 8:
Charting Your Course: The Three P's: Purpose, Plan, People PART TWO: SOCIAL
MEDIA OUTLETS-WHAT WORKS BEST WHEN AND HOW TO BEGIN Chapter 9: Sales Meets
Facebook Chapter 10: Sales Meets LinkedIn Chapter 11: Sales Meets Twitter
Chapter 12: You Digg It, I'm Delicious, We All StumbleUpon Chapter 13: The
Blogosphere Chapter 14: Netiquette PART THREE: DEVELOPING A SOCIAL MEDIA
SALES STRATEGY Chapter 15: The First 15 Days of the 30-Day Social Media
Sales Challenge: What You Need to Do to Get Started Now Chapter 16: Seeing
the Finish Line: Meeting the 30-Day Social Media Sales Challenge
Postscript: Accessibility and Customer Service-When Technology Fails Us
Appendix: Resource Guide Notes Index