The New Store Workbook (eBook, PDF)

The Essential Steps from Business Plan to Opening Day
Redaktion: Museum Store Association

• Format: PDF

Produktbeschreibung

The New Store Workbook is a complete, hands-on guide for museum professionals covering all planning stages of opening a new museum store.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 194
• Erscheinungstermin: 1. Juli 2016
• Englisch
• ISBN-13: 9781315417806
• Artikelnr.: 45434020

Autorenporträt

Elisa J. Sobo

Inhaltsangabe

Chapter 1: The Big Idea: Writing the Business Plan Chapter 2: How to Get
There from Here: Timeline from Business Plan to Opening Festivities Chapter
3: From the Ground Up: Store Design and Visual Merchandising Chapter 4:
Mission-Related Merchandise: Understanding UBIT Chapter 5: The Goods:
Planning, Selecting and Purchasing Chapter 6: More Than a Transaction:
Selecting the Point of Sale System Chapter 7: Thwarting Thieves: Store
Security Chapter 8: Fun with Numbers: Financial and Inventory Procedures
Chapter 9: Get the Word Out: Marketing the Store Chapter 10: Good Help is
Hard to Find: Staffing Issues Chapter 11: The Customer is Always Right:
Customer Service Basics Chapter 12: Satellite Locations: Opening the
Off-Site Store Chapter 13: E-commerce Options: Opening an Online Store
Suggested Reading Terms and Definitions