Trond Klevgaard

The New Typography in Scandinavia (eBook, ePUB)

Modernist Design and Print Culture

• Format: ePub

Produktbeschreibung

This is the first monograph on Scandinavia's 'New Typography'. It provides a detailed account of the movement's lifespan in the region from the 1920s up until the 1940s, when it was largely incorporated into mainstream practice.

The book begins by tracing how the New Typography, from its origins in the central and eastern European avant-garde, arrived in Scandinavia. It considers the movement's transformative impact on printing, detailing the cultural and technological reasons why its ability to act as a modernising force varied between different professional groups. The last two chapters look at how New Typography related to Scandinavian society more widely by looking at its ties to functionalism and social democracy, paving the way for a discussion of the reciprocal relationship between the culture of practitioners and the cultural work performed through their practice.

Based on archival research undertaken at a number of Scandinavian institutions, the book brings a wealth of previously unpublished visual material to light and provides a fresh perspective on a movement of central and enduring importance to graphic design history and practice.

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 280
• Erscheinungstermin: 15. Oktober 2020
• Englisch
• ISBN-13: 9781350112407
• Artikelnr.: 60066619

Autorenporträt

Trond Klevgaard is a design historian and graphic designer. He is Associate Professor of Design History at Kristiania University College, Norway, where he was previously head of the degree program in Graphic Design. He holds BA (Hons) and MA degrees in graphic design from London College of Communication, UK, and a PhD in History of Design from the Royal College of Art, UK.

Inhaltsangabe

Contents List of Figures List of Plates Acknowledgements Note on
Translation Introduction 1. Origins and Networks Origins of the New
Typography Scandinavian Nodes in the Avant-Garde Network Section One:
Printing and Advertising Cultures 2. Modification: The Printing Trade's
Versions of the New Typography The New Typography from Avant-Garde Printing
to Trade The New Typography in Scandinavian Printing Education 3.
Compartmentalization: Cultures and Practices of Advertising Jobbing Print,
Commercial Art and Lay-Out Discreet Professional Communication Networks
Competing Cultures of Design and Production Section Two: Printing and
Society 4. Realignment: Functionalism as Ideology, Style and Resistance
From Elementarism to Functionalism From Funkis to Functional Typography
Towards the Functional Book 5. Isolation: Future-People and Rational
Consumers The Swedish Cooperative Society: Adopter of 'Wild' New Typography
Print Designs of the Avant-Garde Left Targeting the Young and Femaile Vote
through 'Wild' Photomontage 6. Assimilation The New Typography Under
Occupation A New Style in Neutral Sweden Conclusion Glossary