Peter Mahoney, Scott Todaro, Dan Faulkner

The Next Cmo (eBook, ePUB)

A Guide to Operational Marketing Excellence

• Format: ePub

Produktbeschreibung

The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.

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Produktdetails

• Verlag: Archway Publishing
• Seitenzahl: 174
• Erscheinungstermin: 25. August 2020
• Englisch
• ISBN-13: 9781480894136
• Artikelnr.: 69326002

Autorenporträt

Peter Mahoney

Peter Mahoney is the founder and CEO of Plannuh, a company providing the first AI-driven platform to automate marketing operations. Before founding Plannuh, Peter spent more than 30 years as a marketing and product executive with experience as a CMO for startups through multi-billion dollar public companies.

Scott Todaro

Scott has devoted his 28-year professional career to perfecting the marketing craft. He has held marketing leadership positions with seven companies, 4 resulting in successful exits. Scott holds BBA and MBA degrees with concentrations in marketing and was an adjunct professor for 4 years teaching marketing strategy to MBA students.

Dan Faulkner

Dan Faulkner is the CTO of Plannuh, where he is responsible for the delivery of the world's first AI-driven marketing management platform. Dan has 25 years of experience in product management, strategy, and general management. Dan holds a Bachelor's degree in Linguistics and a Masters in Marketing.