Peter Mahoney, Scott Todaro, Dan Faulkner

The Next Cmo (eBook, ePUB)

A Guide to Operational Marketing Excellence

• Format: ePub

Produktbeschreibung

The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.

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Produktdetails

• Verlag: Archway Publishing
• Seitenzahl: 254
• Erscheinungstermin: 9. September 2021
• Englisch
• ISBN-13: 9781665711371
• Artikelnr.: 69343637

Autorenporträt

Peter Mahoney . . . . . . .

Peter Mahoney is the founder and CEO of Plannuh, a company providing the first AI-driven platform to automate marketing operations. Before founding Plannuh, Peter spent more than 30 years as a marketing and product executive with experience as a CMO for startups through multi-billion dollar public companies.

Scott Todaro . . . . . . . .

Scott has devoted his 29-year professional career to perfecting the marketing craft. He has held marketing leadership positions with seven companies, 4 resulting in successful exits. Scott holds BBA and MBA degrees with concentrations in marketing and was an adjunct professor for 4 years teaching marketing strategy to MBA students.

Dan Faulkner . . . . . . . .

Dan Faulkner has 25 years of experience in executive roles in product strategy, general management, and technical leadership. He holds a Bachelors degree in Linguistics, a Masters in Speech & Language Processing, and a Masters in Marketing.