Damien Lutz

The Non-Human Persona Guide (eBook, ePUB)

• Format: ePub

Produktbeschreibung

For decades, designers and businesses have created personas of their target audiences-fictional character documents based on interviews and research that summarise customers with similar needs. Non-human and non-user personas enable designers, innovators, and decision-makers to also represent the needs of environments, animals, and invisible humans impacted by product lifecycles and business ecosystems. Using non-human and non-user personas is new, however, so their use is low and best practices are still evolving. The Non-human Persona Guide synthesises learnings from designers from around the world into methods for identifying, creating, and using non-human and non-user personas to expand human-centred design to be 'more than human'.

BONUS The Non-human Persona Guide is accompanied by a virtual Journey Backpack, containing design tools and resources to implement the method, available at the companion website-details in the guide.

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Produktdetails

• Verlag: Damien Lutz
• Erscheinungstermin: 12. September 2023
• Englisch
• ISBN-13: 9780645326673
• Artikelnr.: 68785467

Autorenporträt

Damien Lutz is a writer, UX Designer, and amateur drone pilot in Sydney, Australia. With a Masters in Digital Media, he also creates artwork and interactive experiences based on his stories, which can be seen at www.damienlutz.com.au/author

Praise for Lutz's books:

"A multilayered protagonist and stellar setting help guide this sci-fi narrative to an unforgettable coda." - Kirkus Reviews

"I would recommend this book to anyone who enjoys gritty sci-fi and has fond memories of Blade Runner." - San Francisco Book Review