Sie sind bereits eingeloggt. Klicken Sie auf 2. tolino select Abo, um fortzufahren.
Bitte loggen Sie sich zunächst in Ihr Kundenkonto ein oder registrieren Sie sich bei bücher.de, um das eBook-Abo tolino select nutzen zu können.
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.…mehr
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.
Die Herstellerinformationen sind derzeit nicht verfügbar.
Autorenporträt
Pierre-Yves Donzé is Professor of Business History at Osaka University, Japan, and a visiting professor at the University of Fribourg, Switzerland. Véronique Pouillard is Professor of International History at the Institute for Archeology, Conservation, and History at the University of Oslo, Norway. Joanne Roberts is Professor in Arts and Cultural Management and Director of the Winchester Luxury Research Group at the Winchester School of Art, University of Southampton, UK.
Inhaltsangabe
* 1. Luxury Business: Approaches and Issues * Pierre-Yves Donzé, Véronique Pouillard, and Joanne Roberts * Part I: Conceptual Foundations and the Evolution of the Luxury Industry * 2. The History of Ideas on Luxury in the Early Modern Period * Christopher J. Berry * 3. Critical Theory and the Singular Instant of Luxury: On Contemporary Conceptions of Luxury Customer Experience * John Armitage * 4. Luxury as an Industry * Pierre-Yves Donzé * 5. Luxury, Banking, and Finance * Hubert Bonin * 6. Luxury and the Entrepreneur: A Story of Meissen Porcelain, Harlequins, and Creative Destruction * Robin Holt * Part II: Producing Luxury * 7. Luxury Supply Chain Management * Alessandro Brun and Hakan Karaosman * 8. Luxury, Craft, Creativity, and Innovation * Joanne Roberts * 9. Licensing and the Mass Production of Luxury Goods * Tomoko Okawa * 10. Systemic Luxury Strategy * Jonas Hoffmann * Part III: Luxury Branding and Marketing * 11. Luxury Branding * Benjamin Berghaus * 12. Luxury Brand Extensions and Perceived Luxury: Insights from the Australian Market * Nicole Stegemann and Sara Denize * 13. How to Manage Heritage Brands: The Case of Sleeping Beauties Revival * Delphine Dion * 14. Consumers' Perceptions and Evaluations of Luxury and Luxury Brands * Klaus-Peter Wiedmann * 15. Why Luxury Brands Partner with Artists * Annamma Joy and Russell W. Belk * Part IV: Distributing Luxury * 16. Department Stores and Luxury Business * Rika Fujioka and Jouko Pitkänen * 17. The Strategic Value of the Mono-Brand Store for European Luxury Fashion Brands * Christopher M. Moore * 18. Airport Luxury Retail * Debbie Pinder and Joanne Roberts * 19. Intellectual Property Rights and Country-of-Origins Labels in the Luxury Industry * Véronique Pouillard * Part V: Globalization and Markets * 20. Luxury in the United States and Western Europe * Fflur Roberts, Florence Allday, Ayako Homma, and Oksana Malynovska * 21. Luxury Business in Japan * Pierre-Yves Donzé * 22. Luxury in China * Qing Wang * 23. Luxury in Emerging Markets: Towards Understanding New Prestige Brands in India * Glyn Atwal, Douglas Bryson, and J. P. Kuehlwein * Part VI: Issues of Morality, Inequality, and Environmental Sustainability * 24. Economic Inequality and Luxury: A Critical Luxury Studies Approach * Joanne Roberts * 25. Consumers, Counterfeiters, and Luxury Goods * Giacomo Gistri * 26. Luxury and Corruption * Tereza Østbø Kuldova * 27. Luxury Tourism and Environmentalism * Geoffrey Jones * 28. Digital Luxury: Toward a Sustainable Future? * Sandy Black
* 1. Luxury Business: Approaches and Issues * Pierre-Yves Donzé, Véronique Pouillard, and Joanne Roberts * Part I: Conceptual Foundations and the Evolution of the Luxury Industry * 2. The History of Ideas on Luxury in the Early Modern Period * Christopher J. Berry * 3. Critical Theory and the Singular Instant of Luxury: On Contemporary Conceptions of Luxury Customer Experience * John Armitage * 4. Luxury as an Industry * Pierre-Yves Donzé * 5. Luxury, Banking, and Finance * Hubert Bonin * 6. Luxury and the Entrepreneur: A Story of Meissen Porcelain, Harlequins, and Creative Destruction * Robin Holt * Part II: Producing Luxury * 7. Luxury Supply Chain Management * Alessandro Brun and Hakan Karaosman * 8. Luxury, Craft, Creativity, and Innovation * Joanne Roberts * 9. Licensing and the Mass Production of Luxury Goods * Tomoko Okawa * 10. Systemic Luxury Strategy * Jonas Hoffmann * Part III: Luxury Branding and Marketing * 11. Luxury Branding * Benjamin Berghaus * 12. Luxury Brand Extensions and Perceived Luxury: Insights from the Australian Market * Nicole Stegemann and Sara Denize * 13. How to Manage Heritage Brands: The Case of Sleeping Beauties Revival * Delphine Dion * 14. Consumers' Perceptions and Evaluations of Luxury and Luxury Brands * Klaus-Peter Wiedmann * 15. Why Luxury Brands Partner with Artists * Annamma Joy and Russell W. Belk * Part IV: Distributing Luxury * 16. Department Stores and Luxury Business * Rika Fujioka and Jouko Pitkänen * 17. The Strategic Value of the Mono-Brand Store for European Luxury Fashion Brands * Christopher M. Moore * 18. Airport Luxury Retail * Debbie Pinder and Joanne Roberts * 19. Intellectual Property Rights and Country-of-Origins Labels in the Luxury Industry * Véronique Pouillard * Part V: Globalization and Markets * 20. Luxury in the United States and Western Europe * Fflur Roberts, Florence Allday, Ayako Homma, and Oksana Malynovska * 21. Luxury Business in Japan * Pierre-Yves Donzé * 22. Luxury in China * Qing Wang * 23. Luxury in Emerging Markets: Towards Understanding New Prestige Brands in India * Glyn Atwal, Douglas Bryson, and J. P. Kuehlwein * Part VI: Issues of Morality, Inequality, and Environmental Sustainability * 24. Economic Inequality and Luxury: A Critical Luxury Studies Approach * Joanne Roberts * 25. Consumers, Counterfeiters, and Luxury Goods * Giacomo Gistri * 26. Luxury and Corruption * Tereza Østbø Kuldova * 27. Luxury Tourism and Environmentalism * Geoffrey Jones * 28. Digital Luxury: Toward a Sustainable Future? * Sandy Black
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
