In their book, Judy Capko and Cheryl Bisera describe how the patient-centered movement has changed medical practice and offer insights into the opportunities this new environment provides to practices.
As in Judy Capko's bestselling books, (Secrets of the Best-Run Practices, 2nd Edition and Take Back Time-Bringing Time Management to Medicine) The Patient-Centered Payoff: Driving Practice Growth Through Image, Culture and Patient Experience is clearly written, engaging, and packed with easy-to-implement ideas.
What the book covers:
* How create an impressive image * Identity: Knowing who you are and expressing it with conviction * Defining your online presence and protecting your online reputation * Developing a patient-centric office culture * How to live and measure your adherence to your mission * How to speak the language of patients * Evaluating your patient's experience (a look in the mirror!)
* Making patients feel at home when they visit your facility
Benefits:
*Discover how to succeed in the rapidly growing patient-centered care movement.
*Includes carefully chosen case studies that highlight successes in building a patient-centric medical practice. * Learn how to deliver customer service that delights patients.
*Gain valuable insight into how practices should claim and take control of their online presence. * Take advantage of a list of twenty one things you can do now without breaking the bank.
* Leverage tools to evaluate your existing office culture and transform it into one that creates an exceptional environment for patients and staff.
Fortunately, there are many steps a practice can take to develop an attractive, engaging presence without making a big financial investment. In this book, doctors and medical practice administrators get a practical guide to creating a positive practice image which grows a loyal, referring patient base. It includes advice on how to measure performance and maintain accountability; how to define your practice image and express it with conviction; and how to manage your online and social media presence. It also offers a list of twenty-one steps practices can take right away without breaking the bank. This book provides all the tools practices need to begin reaping the many benefits to running a profitable patient-centered practice.
By following these recommendations by Capko and Bisera, medical practices will improve their competitive position, gain financial incentives with payer reimbursement, and grow a loyal patient base.
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