The PDMA ToolBook 1 for New Product Development (eBook, PDF)

Redaktion: Belliveau, Paul; Somermeyer, Stephen; Griffin, Abbie

• Format: PDF

Produktbeschreibung

Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product. * Includes sections on benchmarking and changing your new product development process and managing your product portfolio.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 480
• Erscheinungstermin: 15. Januar 2004
• Englisch
• ISBN-13: 9780471271086
• Artikelnr.: 37301479

Autorenporträt

PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey. ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign. STEPHEN M. Somermeyer is Relationship Manager, YourEncore, Indianapolis, Indiana.

Inhaltsangabe

Contricutors.
Introduction.
PART 1: PROJECT LEADER TOOLS TO START THE PROJECT.
Fuzzy Front End: Effective Methods, Tools and Techniques (P. Koen, et al.).
Hunting for Hunting Grounds: Forecasting the Fuzzy Front End (C. Miller).
Telephoning Your Way to Compelling Value Propositions (G. Castellion).
Focusing NPD Research on Customer-Perceived Value (C. Miller and D.
Swaddling).
PART 2: PROJECT LEADER TOOLS TO USE ANYTIME.
Product Champions: Crossing the Valley of Death (S. Markham).
Managing Product Development Teams Effectively (R. Leenders, et al.).
Decision Making: The Overlooked Competency in Product Development (M.
Deck).
How to Assess and Manage Risk in NPD Programs: A Team Based Approach (G.
Githens).
PART 3: PROCESS OWNER TOOLS.
Capturing Employee Ideas for New Products (C. Gorski and E. Heinekamp).
Lead User Research and Trend Mapping (L. Meadows).
Technology Stage Gate(TM): A Structured Process for Managing High Risk New
Technology Projects (G. Ajamian and P. Koen).
Universal Design: Principles for Driving Growth into New Markets (J.
Mueller and M. Story).
PART 4: PORTFOLIO TOOLS.
Portfolio Management: Fundamental to New Product Success (R. Cooper, et
al.).
Assessing the Health of New Product Portfolio Management: A Metric for
Assessment (R. Meltzer).
Risk Management: The Program Manager's Perspective (D. Dunham).
Process Modeling in New Product Development (P. Bunch and G. Blau).
The PDMA Glossary for New Product Development.
Index.