Steven Watts

The People's Tycoon (eBook, ePUB)

Henry Ford and the American Century

• Format: ePub

Produktbeschreibung

How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford's outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America's first mass-culture celebrities.

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Produktdetails

• Verlag: Knopf Doubleday Publishing Group
• Seitenzahl: 656
• Erscheinungstermin: 4. März 2009
• Englisch
• ISBN-13: 9780307558978
• Artikelnr.: 38199339

Autorenporträt

Steven Watts is a historian and writer who has charted the sweeping evolution of American culture in a number of highly-praised books. His series of biographies of major figures-Henry Ford, Dale Carnegie, Walt Disney, Hugh Hefner-has explored the shaping of a modern value-system devoted to consumerism, self-fulfillment, leisure, and personality. Two earlier books on the Early Republic era examined the shift from an older society of republican virtue to a 19th-century Victorian era devoted to self-control, individual character, and the self-made man. Watts' books have led to involvement in a number of media projects, including several films for PBS, the History Channel, and documentary venues in Germany and Brazil. He also has appeared in a variety of programs on CBS, NBC, CNBC, NPR, Fox, Fox News, C-Span, Bloomberg News, MSNBC, BBC, and Irish National Radio. He is currently a professor of history at the University of Missouri.

Inhaltsangabe

PROLOGUE: The Legend of Henry Ford
PART ONE: The Road to Fame
One—Farm Boy
Two—Machinist
Three—Inventor
Four—Businessman
Five—Celebrity
Six—Entrepreneur
PART TWO: The Miracle Maker
Seven—Consumer
Eight—Producer
Nine—Folk Hero
Ten—Reformer
Eleven—Victorian
Twelve—Politician
PART THREE: The Flivver King
Thirteen—Legend
Fourteen—Visionary
Fifteen—Moralist
Sixteen—Positive Thinker
Seventeen—Emperor
Eighteen—Father
Nineteen—Bigot
PART FOUR: The Long Twilight
Twenty—Antiquarian
Twenty-one—Individualist
Twenty-two—Despot
Twenty-three—Dabbler
Twenty-four—Educator
Twenty-five—Figurehead
EPILOGUE: The Sage of Dearborn
Acknowledgments
Notes
Index