Ari-Veikko Anttiroiko

The Political Economy of City Branding (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This book discusses city branding from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 216
• Erscheinungstermin: 24. Februar 2014
• Englisch
• ISBN-13: 9781135129897
• Artikelnr.: 40528325

Autorenporträt

Ari-Veikko Anttiroiko is Adjunct Professor in the School of Management at the University of Tampere, Finland. His research areas include local governance, global intercity competition, e-government, public sector innovations, and high-tech centre research.

Inhaltsangabe

1. Introduction 2. Challenges of Globalization 3. Global Urban Hierarchy
and Asymmetry 4. Underlying Dynamics: City attraction hypothesis 5. Living
in a Branded World 6. City Branding as a Strategic Tool 7. Economic
Profiles of Post-Industrial Cities 8. From Win-Win Situation to Creative
Class Struggle 9. New Paradigm for Urban Management 10. Conclusion