J. Lees-Marshment

The Political Marketing Game (eBook, PDF)

• Format: PDF

Produktbeschreibung

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

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Produktdetails

• Verlag: Palgrave Macmillan UK
• Seitenzahl: 259
• Erscheinungstermin: 29. März 2011
• Englisch
• ISBN-13: 9780230299511
• Artikelnr.: 45965224

Autorenporträt

JENNIFER LEES-MARSHMENT Senior Lecturer at Auckland University, New Zealand. Her books include Political Marketing and British Political Parties (2001 and 2008), The Political Marketing Revolution (2004), Political marketing: principles and applications (2010) and Global Political Marketing (2010).

Inhaltsangabe

Introduction Analyzing the Market Strategic Development Leading Responsively Marketing the Party Communicating Managing Delivery Marketing Democratically Conclusion: Political Marketing, Democracy and Partnership Academic References Practitioner Interview References

Rezensionen

'About as thorough an analysis of a discipline, regarded as much an art as it is a science, that one could ever hope for... Undoubtedly, the highlights of the book are the musings of communication directors, political representatives, pollsters and strategists including (amongst many others) Alastair Campbell, Iain Duncan Smith and Philip Gould, on their various electoral battles... a hugely informative study on an important field that is changing and developing at an extraordinary rate.' - Progress Magazine   "undoubtedly one of the foremost academic writers on political marketing in the world" - Benedict Pringle   "Lees-Marshment not only provides a comprehensive over-view of current developments in political marketing, backed-up by an impressive range of key interviewees but she also challenges the notion that political marketing is an enemy of democracy and instead makes a powerful argument for it to be regarded as its most powerful ally' - Professor Ivor Gaber, University of Bedfordshire and City University London, UK

'The Political Marketing Game by Jennifer Lees-Marshment is about as thorough an analysis of a discipline, regarded as much an art as it is a science, that one could ever hope for...Lees-Marshment combines 100 interviews (over 5 years of research, across 5 western liberal democracies) of heavy weight political marketing practitioners with her keen understanding of the wealth of existing academic literature on the subject. Undoubtedly, the highlights of the book are the musings of communication directors, political representatives, pollsters and strategists including (amongst many others) Alastair Campbell, Iain Duncan Smith and Philip Gould, on their various electoral battles...This is a hugely informative study on an important field that is changing and developing at an extraordinary rate.'

Progress magazine

'The Political Marketing Game: 'Drawing on insights gleaned from an extensive range of interviews, Lees-Marshment's monograph is packed full of fascinating reflections from practitioners...each chapter ends with a series of tables listing the dos and don'ts...packed full of practical advice, this book will be a bible for political operatives to be kept close at hand for frequent reference.'

Political Studies Review

'Lees-Marshment offers sagacious views on, inter alia, the importance of investing in detailed research and acting on the uncomfortable findings, building and maintaining a strong political organisation, providing vision and principle, and offering clear, simple and deliverable pledges...her book provides a wealth of insights into political marketing and merits a place on the bookshelves of political scientists as well as practitioners.'

Tim Haughton, Birmingham University, UK