WAR STORIES AND WISDOM
Schoen seems to be on top of the world when a British multinational pays a fortune for Penn & Schoen. Out on his own, he shrugs off a new generation of progressives who mock his centrist views and his willingness to debate conservatives on Fox News. Gradually, he reinvents himself. He becomes a syndicated columnist, co-founds a new polling company, immerses himself in Ukraine's struggle against Russia, and saddles up again with Michael Bloomberg to help oust now-President Trump. Along the way, some former critics admit Schoen might have been right. Brimming with ripping yarns from campaign war rooms, The Politics of Life is also a manual for living a productive and happy life. Sprinkled through the memoir are the author's "Schoenisms" lessons he's learned the hard way:
• It helps if your opinion is correct. But first, it should sound convincing.
• Take on a despot when he first threatens you. Bullies only get bigger.
• Martyrdom is overrated. Don't fall on any swords unless there's an ambulance on the way.
• Shaming and blaming your opponents might impress your allies. But it doesn't accomplish much aside from chasing people away from the bargaining table.
• Don't waste time on feuds. Grudges sap your strength and hurt you almost as much as the person you're fighting.
• Most people are mixtures of light and darkness. Life is about learning the moral gradients the grayscale and deciding how much shadow you can live with.
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