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Doverie - odin iz samyh cennyh nematerial'nyh aktivov kompanii. Ego slozhno sozdat' i ego mozhno lishit'sya v odno mgnovenie. Professor prakticheskogo menedzhmenta Garvardskoy shkoly biznesa Sandra Sacher i nauchnyy sotrudnik Garvardskoy shkoly biznesa SHalin Gupta sformirovali prikladnuyu model' doveriya. CHetyre elementa etoy modeli pomogut ponyat', chto takoe doverie, kak ono deystvuet i kak kompaniyam primenyat' etu koncepciyu na praktike vo vsem - ot resheniya povsednevnyh voprosov do razrabotki dolgosrochnyh strategiy. Eta kniga budet polezna vsem rukovoditelyam i vladel'cam biznesa, kotorye hotyat, chtoby ih sotrudniki rabotali userdnee, a klienty ostavalis' s ih kompaniey dol'she.
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