The Practice of Government Public Relations (eBook, PDF)

Redaktion: Lee, Mordecai; Stewart, Kendra; Neeley, Grant

• Format: PDF

Produktbeschreibung

Providing a fundamental understanding of the tools available to address the changing context of government communications, this book unveils novel ways to integrate cutting-edge technologies to craft and maintain a positive public image. Examining the regulations that influence public information, the book addresses key topics and provides an up

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 338
• Erscheinungstermin: 20. Juli 2021
• Englisch
• ISBN-13: 9781000394931
• Artikelnr.: 62001731

Autorenporträt

Mordecai Lee is Professor Emeritus at the University of Wisconsin-Milwaukee, USA. Grant Neeley is Chair of the Department of Political Science at the University of Dayton, USA. Kendra Stewart is Professor of Political Science and Public Administration and Director of the Joseph P. Riley, Jr. Center for Livable Communities at the College of Charleston, USA.

Inhaltsangabe

1. Introduction. 2. Government Public Relations: What is It Good For? 3.
Media Relations. 4. Public Information Campaigns. 5. Crisis Communication
Challenges in the Public Sector. 6. Stragegic Communication Planning in the
Digital Age. 7. Harnessing Social Media Effectively on Behalf of
Governments. 8. Why Do Places Brand? Branding in the Public Sector. 9.
Digital Branding for Government Public Relations. 10. Ethics in Government
Public Relations and Modern Challenges for Public Sector Organizaations. 11
Operating in Awareness of Legal, Institutional, Political Contexts. 12.
Monitoring and Evaluating Government Media and Social Media Engagement. 13.
Reputation Management. 14. Applying Mordecai Lee's Government Public
Relations Model in Teaching and Practice. 15. Public Relations(hips)
Through Public Engagement: Approaching Public Administration as Civic
Professionals. 16. Conclusion.