- What is the first thing that comes to mind when you think of the term "consistent"?
- How do you first react when you think of someone who is reliable?
- What kind of emotions do you have when you think about a company that you can trust?
- Is this the kind of store you'd want to patronize repeatedly?
- Will you be able to regularly spend money here?
- Do you get a sense of satisfaction and enjoyment from shopping there?
- Consistency makes life a lot smoother and less stressful since there are no surprises.
- You are aware of the promises made and can count on them being fulfilled without any difficulty.
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