The Practice of Public Relations (eBook, PDF)

Redaktion: Howard, Wilfred

• Format: PDF

Produktbeschreibung

The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing.

The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations.

Marketing, advertising, and communications professionals and students will find the book very useful.

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Produktdetails

• Verlag: Elsevier Science & Techn.
• Seitenzahl: 284
• Erscheinungstermin: 3. Juni 2016
• Englisch
• ISBN-13: 9781483183107
• Artikelnr.: 45353057