Now Quidsi can understand himself clearly. That month, Diapers listed a case of Pampers at $45; Amazon prices the same product at $39, and Amazon Mom customers with its Subscribe and Save service can get a box of Pampers for $30 less. By then, Quidsi's leaders had what they needed to know about shipping rates, which factor into Procter & Gamble's wholesale prices; and calculated that Amazon was on track to lose $100 million in three months just on baby diapers
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