This book explores the manner in which psychology has increasingly crept into everyday life. Showing that Norway, like the United States and Great Britain, is currently subjected to a psychological worldview or 'therapeutic ethos', the author examines an array of spheres such as media, law, religion, self-help literature and cosmetic surgery documents to shed light on the ways in which the therapeutic ethos, rather than simply 'triumphing' over them, actually blends in with regional norms and values.
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