The Psychology of Food Marketing and Overeating (eBook, ePUB)

Redaktion: Folkvord, Frans

• Format: ePub

Produktbeschreibung

This book integrates recent research and existing knowledge on food marketing and its effects on the eating behaviour of children, adolescents, and adults, examining the important factors and psychological processes that explain the effects of food marketing in a range of contexts.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 144
• Erscheinungstermin: 31. Juli 2019
• Englisch
• ISBN-13: 9781000527346
• Artikelnr.: 57533443

Autorenporträt

Dr. Frans Folkvord is an assistant professor at Tilburg School of Humanities and Digital Sciences, at the Department Communication and Cognition, Tilburg University, The Netherlands. He is also a senior policy researcher at Open Evidence, a spin-off company of the Applied Social Science and Behavioral Economics Research group, University of Cataluña (Barcelona, Spain). He is a temporary advisor to the World Health Organization, UNICEF, European Commission, the Dutch Heart Foundation, and the Dutch Nutrition Centre about the effects of food marketing on children's eating behaviour.

Inhaltsangabe

Foreword Dr. T. Lobstein Introduction Dr. F. Folkvord Chapter 1. Food
marketing to young children Dr. E. Boyland Chapter 2. Food marketing to
adolescents and young adults Prof. Dr. J. Harris Chapter 3. Children's
rights approach to marketing regulations Prof. Dr. A. Garde Chapter 4.
Regulations and their effectiveness Dr. B. Kelly Chapter 5. Improving
advertising literacy and effectiveness Dr. E. Rozendaal Chapter 6. The use
of inhibition task to reduce the effects of food cue reactivity Dr. H.
Veling & Dr. N. Lawrence Chapter 7. The promotion of healthy foods: a
review of the literature and theoretical framework Dr. F. Folkvord