The Psychology of Salesmanship (eBook, ePUB) - Atkinson, William
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As a salesperson, you must know what you are selling and if you listened well enough you will understand what is of value to your customers and make sure they understand the benefit of your products. Once you understand the person’s needs, you can create value for them by relating your products benefits to their needs.

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As a salesperson, you must know what you are selling and if you listened well enough you will understand what is of value to your customers and make sure they understand the benefit of your products. Once you understand the person’s needs, you can create value for them by relating your products benefits to their needs.