Gary Lee Malecha, Daniel J. Reagan

The Public Congress (eBook, PDF)

Congressional Deliberation in a New Media Age

• Format: PDF

Produktbeschreibung

Contemporary members of Congress routinely use the media to advance their professional goals. Today, virtually every aspect of their professional legislative life unfolds in front of cameras and microphones and, increasingly, online. The Public Congress explores how the media moved from being a peripheral to a central force in U.S. congressional politics. The authors show that understanding why this happened allows us to see the constellation of forces that combined over the last fifty years to transform the American political order.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 216
• Erscheinungstermin: 22. Mai 2012
• Englisch
• ISBN-13: 9781136657726
• Artikelnr.: 38405126

Autorenporträt

Gary Lee Malecha is Associate Professor in the department of political science at University of Portland.

Daniel J. Reagan is Associate Professor in the department of political science at Ball State University.

Inhaltsangabe

1. Introduction 2. Let's Take It Outside: The New Front on the Hill 3. A
New Washington Community: The Foundation for Congressional Public
Strategies 4. Congressional Responses to Changes: Members Adapt to "Going
Outside" 5. The Parties' Public Relations Response: Marketing the "Brand"
6. Running Public Relations Operations on the Hill: Strategies, Successes
and Failures in Message Marketing 7. The President Meets Congress in a New
Media World: The Public Relations Battle Over the Stimulus Package 8.
Thinking Constitutionally: Challenges of Deliberating While Turned
Inside-Out