The Public Relations Handbook (eBook, ePUB)

Redaktion: Theaker, Alison

• Format: ePub

Produktbeschreibung

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 440
• Erscheinungstermin: 26. Oktober 2020
• Englisch
• ISBN-13: 9781000208832
• Artikelnr.: 60089525

Autorenporträt

Alison Theaker has over 30 years' experience in public relations and management as a practitioner and academic. She was the first Head of Education and Training at the then Institute of Public Relations, as well as Principal Lecturer and Course Leader in Public Relations at Leeds Business School and Scholar in Residence in the School of Marketing Communication at Emerson College, Boston, US. She is an elected Fellow of the Chartered Institute of Public Relations and co-authored Effective Media Relations. She has delivered research papers at conferences in the UK, US and Australia on team-working in public relations, improving students' writing skills and the future of PR as a profession. She is now a coach for small businesses, running her own consultancy, The Spark, in Devon, www.thesparkuk.com, as well as an Associate Lecturer at the University of Plymouth and undertaking a PhD in the role of mentoring for women entrepreneurs at the University of Bath.

Inhaltsangabe

Contents

Part 1 The context of public relations

1. What is public relations?


Sarah Roberts Bowman


2. Public relations and communications


Sarah Roberts-Bowman


3. Public relations, politics and the media


Sarah Roberts-Bowman and Gloria Walker


4. Public relations and management


Anne Gregory


5. Ethics, professionalism and regulation


Alison Theaker

Part 2 Strategic public relations


6. Public relations and corporate communication


Sarah Roberts-Bowman and Gloria Walker


7. Public relations and corporate identity


Emma Wood


8. Risk, issues and crisis management


Heather Yaxley


9. Public relations and corporate social responsibility


Antonio Marques Mendes


10. Measurement and evaluation


Mairead McCoy


11. Public relations and globalisation


Averill Gordon

Part 3 Stakeholder public relations


12. Media relations in the social media age


Philip Young


13. Internal communications


Liam Fitzpatrick


14. Financial communications


Annette Spencer


15. Public sector public relations


Susan Kinnear


16. Consumer public relations


Michael Frohlich


17. Business to business public relations


Loretta Milan


18. Public relations and engagement in the not for profit sector


Alan Anstead


19. Using new technology effectively in public relations


Heather Yaxley


20. Activism and public relations


Philip Young

Part 4 Shaping the future


21. Future challenges for public relations

Alison Theaker