Robert E. Brown

The Public Relations of Everything (eBook, PDF)

The Ancient, Modern and Postmodern Dramatic History of an Idea

• Format: PDF

Produktbeschreibung

In the age of social media, everyone with a smart phone, Twitter and Facebook accounts, and the will and skill to use them, is in the media. The PR of Everything takes a perspective that is less concerned with ideas of communication and information than with experience and drama - a way of looking at public relations inside out, upside down and from a micro rather than a macro level. Based on a combination of empirical research of PR practice and intellectual analysis of theory, and founded in the author's extensive corporate experience, this book will be invaluable reading for scholars and practitioners alike in Public Relations, Communications and Social Media.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 218
• Erscheinungstermin: 30. Oktober 2014
• Englisch
• ISBN-13: 9781136181030
• Artikelnr.: 41834677

Autorenporträt

Robert E. Brown, former speechwriter for two Fortune 500 companies, is Professor of Communications at Salem State University, instructor at Harvard University Extension School, a member of the editorial boards of Public Relations Review and Public Relations Inquiry and a published poet.

Inhaltsangabe

Preface: Breaking Ranks Part I: The Theater of Public Relations 1.
Principles of PRe 2. Crisis 3. Face 4. Actors 5. History Part Two: The
Humanities of Public Relations 6. Voices 7. Persuasion 8 Politics 9.
Ambiguities 10. Humanities Epilogue: The Gist of Everything