Traditionally seen as complex and overlooked by upper management and nontechnical groups in the U.S., this book simplifies QFD, making it accessible and easy to use. Field-tested methods have shown that employees at all organizational levels can quickly learn and successfully apply QFD. The authors aim to share this methodology to help businesses integrate QFD into their strategic processes, predicting that once used, QFD will become a permanent fixture in business operations. The book encourages feedback as part of its continuous improvement process.
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