John Hendricks, Bruce Mims

The Radio Station (eBook, PDF)

Broadcasting, Podcasting, and Streaming

• Format: PDF

Produktbeschreibung

The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book's tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 482
• Erscheinungstermin: 1. Mai 2018
• Englisch
• ISBN-13: 9781351816335
• Artikelnr.: 56886996

Autorenporträt

John Allen Hendricks (Ph.D., University of Southern Mississippi) has more than 20 years of experience as a media studies educator. He currently serves as chairman of the Department of Mass Communication and holds the rank of professor at Stephen F. Austin State University in Nacogdoches, Texas.

Bruce Mims (Ph.D., University of Southern Mississippi) began his career as an electronic media educator in 1977. He currently holds the rank of professor at Southeast Missouri State University in Cape Girardeau, Missouri.

Inhaltsangabe

Foreword to the Tenth Edition . . . Erica Farber of the Radio Advertising
Bureau
About the Authors
Preface . . . Paul McLane of Radio World
Acknowledgments
What's New to This Edition of The Radio Station
CHAPTER 1 State of the Industry
CHAPTER 2 Station Management
CHAPTER 3 Music Programming and Consultancies
CHAPTER 4 Sales
CHAPTER 5 News, Talk, and Sports
CHAPTER 6 Research
CHAPTER 7 Promotion
CHAPTER 8 Production
CHAPTER 9 Engineering
CHAPTER 10 Careers
Appendices
Glossary
Index