Bob Johansen, Karl Ronn

The Reciprocity Advantage (eBook, ePUB)

A New Way to Partner for Innovation and Growth

• Format: ePub

Produktbeschreibung

A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right-of-way (the underutilized resources you already own that you can share with others), partner to do what you can't do alone, experiment to learn, and scale the new business at low risk. Reciprocity and advantage are words that are not normally seen together, but reciprocity-giving now to get later-will become a normal part of winning in the future. The Reciprocity Advantage shows you how to leverage new forces like digital natives and cloud-served supercomputing now into massively scalable, profitable, incremental growth for your business. Provocative and pragmatic, leading ten-year forecaster Bob Johansen and experienced business developer Karl Ronn describe how to lean in to disruptions to create new growth for your business. They include actual cases showing early successes for a range of companies and nonprofits like IBM, Microsoft, Google, Apple, and TED. They then provide key exercises to define your promising new ideas and nurture them into healthy new businesses. Their recommendations are based on practical experience in managing the problems of new business creation and many years of helping others see the future more clearly. Distilled from hands-on work, this book gets you started today on creating your own reciprocity advantage.

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Produktdetails

• Verlag: Berrett-Koehler Publishers
• Seitenzahl: 240
• Erscheinungstermin: 15. September 2014
• Englisch
• ISBN-13: 9781626561083
• Artikelnr.: 52937943

Autorenporträt

Bob Johansen is a distinguished fellow at the Institute for the Future in Silicon Valley, where he helps top leaders around the world prepare for and shape the future. He works with corporations such as McKinsey, Tesco, UPS, Kellogg, Disney, and McDonald's-as well as major universities and nonprofits. This is Bob's ninth book.

Inhaltsangabe

PREFACE
INTRODUCTION: THE NEW WAY TO GROW A BUSINESS
Part One RECIPROCITY ON A MASSIVE SCALE
Chapter 1 RECIPROCITY RIGHT OF WAY
Chapter 2 PARTNERING TO DO WHAT YOU CAN’T DO ALONE
Chapter 3 EXPERIMENTING TO LEARN HOW TO MAKE MONEY IN NEW WAYS
Chapter 4 AMPLIFYING TO CREATE SCALE
Part Two FUTURE FORCES THAT WILL DEMAND RECIPROCITY
Chapter 5 HOW THE DIGITAL NATIVES WILL DISRUPT RIGHTS OF WAY
Chapter 6 HOW SOCIALSTRUCTING WILL DISRUPT PARTNERING
Chapter 7 HOW GAMEFUL ENGAGEMENT WILL DISRUPT EXPERIMENTING TO LEARN
Chapter 8 HOW CLOUD-SERVED SUPERCOMPUTING WILL DISRUPT THE PRACTICE OF
SCALING
Part Three HOW TO DEVELOP YOUR OWN RECIPROCITY ADVANTAGE
Chapter 9 HOW TO UNCOVER YOUR RIGHT-OF-WAY
Chapter 10 HOW TO FIND THE BEST PARTNERS FOR YOU
Chapter 11 HOW TO LEARN BY EXPERIMENTING WITH MANY OPEN ITERATIONS
Chapter 12 HOW TO SCALE YOUR RECIPROCITY ADVANTAGE
Chapter 13 WHEN THE FUTURE IS RECIPROCITY
ACKNOWLEDGMENTS
NOTES
BIBLIOGRAPHY
INDEX
ABOUT THE AUTHORS