David Davies

The Regulation of Gender Stereotypes in Advertising (eBook, ePUB)

Law and Policy in Europe

• Format: ePub

Produktbeschreibung

This book provides an innovative and policy-oriented analysis of gender stereotypes in advertising regulation from a socio-legal perspective.

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Produktdetails

• Verlag: Taylor & Francis
• Erscheinungstermin: 17. Februar 2025
• Englisch
• ISBN-13: 9781040312858
• Artikelnr.: 72787270

Autorenporträt

David Davies is a lecturer in criminology at the University of Sussex, UK.

Inhaltsangabe

Chapter 1. Gender Stereotypes: A Contemporary Legal Problem
Current EU legislative framework Excavating the Past: The Goods and Services Directive 2004/113/EC Concepts
Themes and Frameworks
i) Legal Frameworks
ii) Conceptual and theoretical frameworks
iii) Socio-legal methods
iv) Images and Imaginations
v) Beyond the two-way mirror: developing a feminist perspective
vi) National Perspectives and Legal Cultures
Chapter 2. EU Competences
Introduction
Anti-discrimination competence
Gender equality competence
Post Lisbon - new and old inequalities
The Emerging European Media Competence
EU media and advertising competence
Advertising regulatory standards and free movement case law
Conclusion
Chapter 3. EU Gender Regime: Gender Stereotypes as a New Form of Discrimination
Introduction
International law
The Goods and Services Directive
The Audio-Visual Media Services Directive
The Digital Services Act
Soft law
i) The European Women's Lobby
ii) The FEMM Committee
iii) European Parliamentary Opinions
iv) The European Advertising Standards Alliance
Conclusion
Chapter 4. Theorising Gender Stereotypes
Introduction
Doing
performing and scripting
We 'do' rather than 'are'
All the world's a stage
Exit stage left
Parameters of performance
Front stage as gender(ing) performance
Advertising: making the familiar strange
Observing themes in gendered advertising
Conclusion
Chapter 5. Teenage Voices
Introduction
Mothers
What's for tea
love? Mother the multitasker
Motherhood and irony
Women on the verge
The objectified self
Resistance and mockery
Conclusion
Chapter 6 Sweden
Introduction
Normative legal instruments
Conflicting legal principles
The Swedish system of government
Freedom of expression
The 'golden child' of Europe for gender equality
Self-regulation in Sweden: from prohibition to pillory
The Reklamombudsmannen
Conclusion
Chapter 7 Spain
Introduction
From dictatorship to democracy
Towards gender equality and the politics of la nueva via
The Gender Violence Act
Ryanair case
Self-regulation: Autocontrol
Austerity and the re-emergence sexual violence and femicide
Conclusion
Chapter 8 The UK
Introduction
Gender equality
Self-Regulation: Advertising Standards Authority
The Advertising Standard Authority's ethical codes
The American Apparel ruling
The Protein World ruling
The Asda Ruling
New 'harm and offence' rule
Conclusion
Chapter 9 Conclusion