Research Paper (undergraduate) from the year 2006 in the subject Business economics - Business Ethics, Corporate Ethics, grade: A (1,0), Hawai'i Pacific University, language: English, abstract: As the global tourism industry grows at an ever-faster pace, traditional vacation destinations become less important and oversaturated; more and more people are looking for exotic, unique and unspoiled destinations, offering pristine nature and a culturally rich experience. At the same time, however, this mass tourism is threatening exactly that through severe, negative impacts it has on the host community. The following research will concentrate on sustainable tourism development and environmental preservation. First, the issue on hand will be identified through pointing out the need, stating both the problem and the benefits, and giving a methodology. The next step then is the literature review, which will concentrate on conceptual/theoretical and research studies literature to gain a deeper understanding of the issue, and ultimately on cases literature to point out the importance of the issue. The next step is a deeper analysis of the insights the literature delivered by highlighting approaches/options and implementations for the client. Also, a conclusion and recommendation will be provided, which draw on the findings, as well as a bibliography.